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Adesso in the News





























Redox Brands Selects Adesso to Increase the Biz!
RedoxAdesso Solutions, LLC is pleased to announce the deployment of its industry leading Consumer Product Good Trade and Deduction Resolution Management software package at Redox Brands, Inc., in suburban Cincinnati, OH.

Richard Owen, a former executive of Procter & Gamble (P&G), founded Redox Brands, Inc. in May of 2000. Redox was established to acquire and revitalize branded laundry and household cleaning consumer products with attractive brand equity. Redox currently owns, supplies, and markets Oxydol and Biz. Redox acquired the Oxydol laundry detergent brand in June 2000 from P&G, followed by another P&G Brand, Biz color-safe bleach, in September 2000.

Redox BrandsRedox selected="true"="true"="true" Adesso Solutions because it is an entirely web-based application with enhanced promotion planning, multi-level volume forecasting, and integrated OLAP reporting and detailed deduction management driven by a powerful Workflow engine. Redox will utilize Adesso's new TradeAdvantage™ solution to manage their trade funds, promotion planning, and deduction management.

Retaining its industry-leading features and innovative functionality of the Trade and Deduction Resolution Management solution, Adesso's new TradeAdvantage™ will raise the bar by offering:
  • Enhanced Workflow engine to drive collaboration and compliance within the Trade Promotion rules established
  • Streamlined screen design for more efficient navigation
  • Sarbox compliant Trade Fund and Deduction Resolution Management functionality
  • Redesigned flexible reporting and analysis including the ability to deliver automated reports based on customizable triggers
  • Detailed deduction processing including Splits, Transfers, and Resolutions on the same screen

Redox Brands
About Adesso Solutions
Adesso Solutions, a leader in TPM resources for the CPG industry, serves more than 100 clients with real-time, synergistic solutions to manage their trade promotion activities more profitably and efficiently. Adesso’s five product lines as highlighted below comprehensively help CG companies with trade promotion planning while allowing them to gain valuable insights from the field about trade spending effectiveness. For more information, visit: www.adessosolutions.com.