Adesso Solutions

Trade Promotion Management

Adesso TradeAdvantage offers consumer good manufacturers the first cost-effective Trade Promotion Management (TPM) solution; integrated sales, marketing, and operational planning system. The Adesso system aligns financial goals, sales forecasts, and operational capacity with strategic marketing plans. TradeAdvantage delivers a cost-effective solution for manages Funds, Trade Promotions, Deal & Promotion activity, as well as dramatically reducing the time with related Deductions to capture and drive Customer Profitability. Adesso further extends its offering by incorporating precise volume forecasting via integration with Supply Chain and Demand Planning.

Trade Funds Management Functionality:

Solution Capabilities

Centralized management and control of all funds to include:

Multi-fund, multi-level accruals
Volume/unit based Live accruals
Revenue based accruals
Top down planning & allocation
Bottom-up planning & allocation
Analysis and evaluation of fund utilization

Promotional Planning at multiple levels to include:

Volume Forecast and Historical Trends
Manage, control and distribute Promotional Planning
Time based Planning with detailed Deal activity
Deal entry, approval and management by multiple types
Invoice, check request and or deduction settlement identification
Analysis and evaluation of Promotional lift
On-line Deal Activity Analysis

Deal and Deal Type approval, activity & management

Rules based approval by time, dollar value, deal type and customer
Real Time approval by Sales level
Deal entry and analysis utilizing the internet
Deal Activity sorted by all dimensions
Deduction reference and communication facility

New FASB regulations such as Sarbanes-Oxley are changing the ways companies account and monitor their trade spending. Adesso provides the necessary audit and control functionality to insure Sarbanes compliance.

Adesso TradeAdvantage leverages the power of reporting and analytics by delivering an interactive tool to pro-actively query daily data unlocking trends enabling companies' unprecedented visibility into their trade promotions. TradeAdvantage reporting is both online Web-based reporting and subscription based reporting that can be distributed to the Users on any periodic basis. The analytic reporting enables detail drill down and pivot analysis and Customer profitability reporting.

Reporting

Budget Summary to monitor Total spend by Customer
Promotion Summary to measure Promotion performance
Promotion Detail Spending Comparisons (Plan vs Actual)
Post Promotion Analysis
Promotion and Deal Summary
Deal Activity by Promotion
Volume and Variances by Year

Data Driven Analytics
Volume by Customer, Fund Balances, Deal Activities, and Deduction Detail by:

Customer Profitability
Customer Level
Product Level
Fund Type
Promotional Programs
Deal Activity
Time

About Adesso

Adesso Solutions enables Consumer Product Goods (CPG) Manufacturers to efficiently execute and effectively analyze their Account Planning & Forecasting, Trade Promotion spending, Deduction Resolution and Customer Profitability. Adesso's TradeAdvantage is a cost effective Microsoft suite-based, integrated technology that enhances teamwork between corporate and the field sales. Adesso clients include Apple & Eve, Barilla of America, Bumble Bee Foods, Idahoan Fresh Pak, Perfetti Van Melle, Phoenix Brands, Reily Foods, Solo Cup and more.

ADESSO OVERVIEW TRADE PROMOTION MANAGEMENT DEDUCTION RESOLUTION MANAGEMENT UNDERSTANDING THE TRADE MANAGEMENT PROCESS - - - - A DOUBLE EDGED SWORD: COMPLYING WITH SARBANES-OXLEY USING ADESSO TO COMPLY WITH SARBANES-OXLEY - - - - RETURN ON INVESTMENT CALCULATOR		Trade Promotion Management Adesso TradeAdvantage offers consumer good manufacturers the first cost-effective Trade Promotion Management (TPM) solution; integrated sales, marketing, and operational planning system. The Adesso system aligns financial goals, sales forecasts, and operational capacity with strategic marketing plans. TradeAdvantage delivers a cost-effective solution for manages Funds, Trade Promotions, Deal & Promotion activity, as well as dramatically reducing the time with related Deductions to capture and drive Customer Profitability. Adesso further extends its offering by incorporating precise volume forecasting via integration with Supply Chain and Demand Planning. Trade Funds Management Functionality: Solution Capabilities Centralized management and control of all funds to include: Multi-fund, multi-level accruals Volume/unit based Live accruals Revenue based accruals Top down planning & allocation Bottom-up planning & allocation Analysis and evaluation of fund utilization Promotional Planning at multiple levels to include: Volume Forecast and Historical Trends Manage, control and distribute Promotional Planning Time based Planning with detailed Deal activity Deal entry, approval and management by multiple types Invoice, check request and or deduction settlement identification Analysis and evaluation of Promotional lift On-line Deal Activity Analysis Deal and Deal Type approval, activity & management Rules based approval by time, dollar value, deal type and customer Real Time approval by Sales level Deal entry and analysis utilizing the internet Deal Activity sorted by all dimensions Deduction reference and communication facility New FASB regulations such as Sarbanes-Oxley are changing the ways companies account and monitor their trade spending. Adesso provides the necessary audit and control functionality to insure Sarbanes compliance. Adesso TradeAdvantage leverages the power of reporting and analytics by delivering an interactive tool to pro-actively query daily data unlocking trends enabling companies' unprecedented visibility into their trade promotions. TradeAdvantage reporting is both online Web-based reporting and subscription based reporting that can be distributed to the Users on any periodic basis. The analytic reporting enables detail drill down and pivot analysis and Customer profitability reporting. Reporting Budget Summary to monitor Total spend by Customer Promotion Summary to measure Promotion performance Promotion Detail Spending Comparisons (Plan vs Actual) Post Promotion Analysis Promotion and Deal Summary Deal Activity by Promotion Volume and Variances by Year Data Driven Analytics Volume by Customer, Fund Balances, Deal Activities, and Deduction Detail by: Customer Profitability Customer Level Product Level Fund Type Promotional Programs Deal Activity Time About Adesso Adesso Solutions enables Consumer Product Goods (CPG) Manufacturers to efficiently execute and effectively analyze their Account Planning & Forecasting, Trade Promotion spending, Deduction Resolution and Customer Profitability. Adesso's TradeAdvantage is a cost effective Microsoft suite-based, integrated technology that enhances teamwork between corporate and the field sales. Adesso clients include Apple & Eve, Barilla of America, Bumble Bee Foods, Idahoan Fresh Pak, Perfetti Van Melle, Phoenix Brands, Reily Foods, Solo Cup and more.