Adesso Solutions enables Consumer Product Goods (CPG) Manufacturers to efficiently execute and effectively analyze their Account Planning & Forecasting, Trade Promotion spending, Deduction Resolution and Customer Profitability. Manufacturers can better plan and respond to market trends, competitive pressures, and unexpected events with real-time visibility into forecasted business performance for each Customer, product, and marketing event. Adesso's TradeAdvantage is a cost effective, integrated technology that enhances teamwork between corporate and the field sales team to efficiently execute marketing events while streamlining the deduction clearing and collection processes. Adesso clients include Apple & Eve, Barilla of America, Bumble Bee Seafood, Paramount Farms, Perfetti Van Melle, Phoenix Brands, Reily Foods, Solo Cup, and more.
Efficient
Streamlining your Trade and Deduction Management process is the key to a cost efficient solution: Begin the process with an Account Planning and budgeting strategy that enhances the teamwork of both corporate and field sales associates.
- Utilize historical data to quickly and precisely plan and forecast at multiple levels
- Manage profitability in an integrated environment that is controlled and streamlined
Effective
An effective Trade and Deduction Management process is one that works with your business model and practices
- Tailor the program to work within your business rules
- Enhance productivity by importing / exporting data with your ERP
- Respond to market trends, competitive pressures, and unexpected events with real-time visibility into forecasted business performance for each Customer, product and marketing event
Experienced
Work with a vendor that is experienced in your industry
- Adesso's management team collectively has more than 40 years experience in the Consumer Products Goods industry
- Adesso clients include Apple & Eve, Barilla of America, Bumble Bee Seafood, Paramount Farms, Perfetti Van Melle, Phoenix Brands, Reily Foods, Schwans Bakery and more
- Adesso is the only vendor that provides their solution in the ISO certified AT&T data center
- Adesso's SAS70 certified hosted solution along with its robust application provide a Sarbanes solution for Trade and Deduction Management for both public and private companies.
Trade Management efficiency remains a significant marketing and sales issue for both consumer goods manufacturers and retailers. The goal remains the same - effectively manage trade funds to planned levels while driving incremental shipment volumes to the highest margin. To be effective at trade spending, CPG manufacturers must drive efficiency in all facets of the trade management process while driving targeted promotions that are more specialized and attractive to the retailers.
Plan & Forecast with Detailed History Comparisons
- Allocation of funds across Customer / Product hierarchy
- Allocation of Volume forecast based on Actual product distribution
- Accrual and /or budget program by:
- Customer Level
- Product Level
- Promotional Program
Promotional Planning & Effective Control
- Manage and facilitate detailed promotional planning
- Time based planning with deal activity
- Deal entry, approval and management by multiple types
- Invoice, check request and or deduction settlement identification
- Analysis and evaluation of promotional lift
- Online deal activity analysis
Deal Execution & Deal Type Approval, Activity & Management
- Rule based approval by time, dollar value, deal type and customer
- Real Time approval by Sales level
- Deal entry and analysis through the internet
- Deal activity sorted by all dimensions
- Deduction reference, communication facility and reconciliation
Pre & Post Promotion Analysis
- Review promotional funding rates (Actual vs. Planned)
- Review Base vs. Lift volume and lift factors
- View premier analysis with secondary data causal data
- Lift Goal Scorecard
- ROI overlaying promotional cost vs. consumer takeaway
Deduction Management & Account Resolution
- Accurately offset and account for all deductions
- Timely response to disputes increases the repayments
- Workflows automate the communication and responsibilities for identifying and clearing accounting resolution
- Split, transfer, multi-write off, and repay all types of disputes
- Allows multiple formats for attaching supporting documentation
Customer Profitability & Reporting
- Pro-active Reporting that are automatically emailed to Managers and Executives
- On-line updated Reporting for anytime analysis
- Standard reporting of Budgets, Promotions, Activity, Outstanding, Resolved, and Aged Deductions
- Dynamic filtered reports by Dates, Status, User, timeframe
- OLAP reporting for Spending by Customer, by Promotion to view Variances
- OLAP reporting for Volume forecast (Actual, Plan, Estimate, Base)